How to monetize your internet presence with an Earn.com Profile

Link your Earn.com profile on your social networks. Then promote it in your feed.

Let's suppose you've created an Earn.com profile and gone through the steps to set up a quality profile and get verified. Now you're ready to receive paid messages, and perhaps to donate the proceeds to charity! But how do you get people to come to your page and send you paid messages in the first place?

Link your Earn.com profile in your Twitter bio to drive traffic to your page.

We begin with the observation that your Earn.com profile is the page you likely want to come up first in Google search results for your name. Unlike your LinkedIn or your Twitter, every view of your Earn.com profile page is a possible monetization opportunity. As such it is the contact information that you want strangers to come across. By linking it from your social network pages, which already rank highly for your name, your Earn.com profile will quickly start attracting people searching for how to get in touch with you.

You can do this in two ways, which we can broadly group into passive and active demand generation.

Passive demand generation. First, put a link to your Earn.com profile at the top of all your public social media accounts (especially your LinkedIn and Twitter) and on the contact page of your personal website, if you have one. You should tell any curious friends that they can, of course, continue to message you for free through normal channels; the purpose of linking your Earn.com profile is not to charge your friends but to provide a way for serious members of the general public to contact you in a business context. By putting a link to your Earn.com profile on your social media pages and your homepage, people who google you will now know how to get your attention.

Make your Earn.com profile your preferred mode of contact on LinkedIn, as shown.

Active demand generation. Next, consider using social networks like Twitter and LinkedIn and carefully configured email autoresponders to actively drum up demand. For Twitter, it is as easy as just tweeting out a link to your Earn.com profile with a note on the questions you're answering and the charity you're supporting. And for LinkedIn, you can go through your LinkedIn InMail inbox and just reply to every inbound message with a link to your Earn.com profile.

Here are a few more examples as inspiration:

• Joel Grus has asked recruiters to contact him through his Earn.com profile, identifying the most serious offers by their willingness to pay.
• Muneeb Ali set up an auto-responder and asked people sending sales emails to compensate him for his guaranteed attention.
• Several prominent investors have encouraged people outside their network to pitch them through their Earn.com profiles, and committed to donating the proceeds to charity.

Note that each of these cases are examples of fundamentally commercial contexts (recruiting, sales, fundraising) where (a) both parties stand to make a profit from a successfully consummated transaction but (b) where the message recipients (the recruit, the executive, the investor) are typically overloaded and lack the time to sort the wheat from the chaff.

That's the kind of situation you should aim for as you think about monetizing your profile. In what contexts can you add business value? Which types of people want to buy your time, but can't currently reach you? And how can you get a link to your profile in front of them? Just replying to everyone in your LinkedIn InMail inbox with your Earn.com profile may be a good way to start, because they've already shown a willingness to pay to reach you.

We'll be rolling out more tools soon to help you drive traffic to your profile, based on the idea that everyone's time can have economic value in the right context. In the meantime, start linking your Earn.com page from your social profiles and start boosting demand for your time!
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