Sunday, 5 August 2018

Learn about Kubernetes and how you can use it for continuous integration and delivery

CI/CD and Kubernetes  |  Kubernetes Engine  |  Google Cloud




SCENE 1: The Kubernetes logo is surrounded by leaping fish and a Greek key border. NARRATOR: Smooth Sailing with Kubernetes. An online comic to learn about Kubernetes and how you can use it for continuous integration and delivery.
SCENE 2: Jason on a beach, dressed in ancient greek armor. Sword in hand, he battles skeletal warriors and a flying harpy. NARRATOR: In ancient times, he battled gods and monsters with his mighty band of argonauts... SCENE 3: Jason in his office, stressed out about work. He is dressed like a Pacific Northwest hipster: glasses, long beard, nautical sweater, and a Greek sailor’s cap. He has pale skin and short-cut hair. NARRATOR: Now, Jason is in I.T. and his daily battles just got a lot harder.
SCENE 4: Jason and technicians in a data center, busy at work managing server racks. NARRATOR: His company’s massively multiplayer online game is a hit, but operations is having major growing pains. TECHNICIAN: (sobbing) Looks like “Bessie” is a goner, captain! JASON: (stressed) Well quit dragging your heels and order more servers. And please don’t give them names, it’s creepy.
SCENE 5: Jason, cradling his head worriedly, surrounded by miniature complaining people representing his problems. JASON: For Hera’s sake, who knew delivering these services would be so hard? PROBLEM 1: Sorry to call at 3:00 am, but… PROBLEM 2: We can’t scale up fast enough! PROBLEM 3: Why isn’t my code up yet? PROBLEM 4: Our update cycles are too slow! PROBLEM 5: Game’s gonna get stale, boss… PROBLEM 6: Oh crap, power’s out again! JASON: Why can’t it just work all the time?!
SCENE 6: Jason, unexpectedly interupted by an unknown stranger. ATHENA: It can - (sentence continues) SCENE 7: Jason, startled, as a stranger in ancient greek armor comes in through the window. ATHENA: With Kubernetes! JASON: Huh? Who?
SCENE 8: Athena stands proudly, wearing a plumed helmet and ancient greek clothing. She carries a spear and seven-sided shield. She is a young teenager, with dark skin and long, curly, black hair. ATHENA: (announcing loudly) It’s me, Athena! Goddess of wisdom, craft, and containerized applications. JASON: I thought it was “wisdom, craft, and war.” ATHENA: Mortals have enough war. You need containers! (softly, as a side comment) Also, I’m diversifying.
SCENE 9: Jason explaining, sincerely. JASON: Well, we’re already deploying apps in containers, but it’s hardly fixed everything ... Managing them is still slow, inefficient, and full of holes. SCENE 10: Athena poking Jason in the chest to make her point. ATHENA: Putting apps in containers is a great first step, but now you need to orchestrate those puppies. That’s where Kubernetes can help!
SCENE 11: Athena grabs Jason by the hand as she runs towards something, pulling him off his feet. ATHENA: But first, a little history lesson, follow me! JASON: Hey, if you’re a Greek goddess, why do you look like a junior Comic-Con cosplayer? ATHENA: Shut up, that’s why!
SCENE 12: Jason and Athena stand on mountain. A village spreads out before them. An enormous one-eyed monster is attacking the village. Inside the monsters are rotating tools that represent application functionality. Villagers are screaming and running away from the monster. JASON: Whoa, where are we?! ATHENA: Welcome to an ancient time, long long ago. When wedge sneakers were popular, Game of Thrones was, like, on season two, and monolithic applications ruled the Earth! VILLAGER 1: Aah! Help! VILLAGER 2: It’s so kludgy!
SCENE 13: Athena prepares for battle, raising her spear and rushing forward. ATHENA: Monoliths had impressive feature sets, but too many interdependent parts, so integration and deployment were a nightmare. SCENE 14: Athena attacks the monster, cutting off its hand with a loud whack. The hand contains a single rotating tool, representing one piece of application functionality. ATHENA: By chopping them into individual processes, though, we’ve learned to bring these monsters under control. MONSTER: (screaming in pain) Aargh!
SCENE 15: A set of six different rotating tools (hammer, saw, screwdriver, wrench, pliers, and drill) representing application functionality have been separated out. ATHENA: Each one of these “microservices” can now be debugged, updated, and deployed individually without the whole project coming to a standstill. An important step on the path to continuous integration and delivery.
SCENE 16: Jason looks at two rotating tools, a hammer and a nail, hovering above Athena’s hands, under her control. JASON: They still have to talk to each other, right? ATHENA: Sure! They’re loosely coupled with a lightweight protocol; just enough to cooperate (sentence continues) HAMMER: (speaking to nail) Looking sharp. NAIL: (speaking to hammer) You hitting on me? SCENE 17: Jason leans forward to closely study a rotating tool. There are more tools floating above Athena’s hands now, in a top-down hierarchy where one tool depends on one or more other tools. Arrows connect the tools to represent the dependencies. ATHENA: And to preserve the network of dependencies that tied the big apps together.
SCENE 18: An architectural diagram shows three rectangles stacked on top of each other. CPU / memory is on the bottom, kernel is in the middle, and operating system is on the top. A myriad of hands extrude from the operating system layer to grab at the spinning tools above, causing friction in the tools’ smooth rotation. ATHENA: Thing is, if you run these services on a single operating system, you might get conflicting library versions and application components (sentence continues) SCENE 19: Athena stands on top of a transparent box. Inside rotating tools float around, sometimes colliding with each other. ATHENA: If you put them all in a virtual machine, apps could still conflict with one another (sentence continues) SAW (speaking to axe): Hey, Cut it out. Pliers (speaking to wrench): Don’t pressure me! SCENE 20: Athena staggers under the weight of stack of transparent boxes, each one holding only a single rotating tool. ATHENA: And if you create a separate virtual machine for each, it’d just be top heavy, wasteful, and expensive.
SCENE 21: Athena presenting to Jason a running process (represented by a rotating letter A) surrounded by a square of bright, sunny sky. ATHENA: But, what if each process could somehow be built to run on its own; with its libraries and settings baked in? In short, everything each process needs to run on any machine, virtual or bare metal.
SCENE 22: The square of sunny sky is submerged in gloomy ocean depths and surrounded by curious fish. Inside the square the rotating A spins on, dry and brightly lit. SCENE 23: The square of sunny sky floats in the night sky above trees and bats. Inside the square the rotating A is still in daytime. SCENE 24: The square of sunny sky floats in the air during a hurricane. Gale-force winds and rain whip the palms trees below. Inside the square, the rotating A operates in a calm and windless day.

SCENE 25: Text only. ATHENA: A self-contained process.
SCENE 26: Jason is pondering what Athena just said. Athena is grinning dreamily as she thinks about the romance inherent in the concepts. JASON: Aha! Enter containers. But, did microservices really lead to containerized apps? ATHENA: Not exactly, but the ideas behind both ... Ah, they’re a match made in Olympus! SCENE 27: Athena demonstrating how a circle can be split into multiple wedge-shaped pieces. ATHENA: Because when modularity (sentence continues) SCENE 28: Athena levitating Lego pieces. ATHENA: Meets interoperability (sentence continues)

SCENE 29: Text only ATHENA: You can start exploiting whole new levels of (sentence continues)
SCENE 30: A process (represented by a rotating letter “A”) flying off into the sky. ATHENA: Portability (sentence continues) SCENE 31: A hand using a rubber stamp to stamp out multiple copies of a rotating letter “A”. ATHENA: Reproducibility (sentence continues) SCENE 32: A rotating letter “A” growing in size in every direction. ATHENA: and scalability (sentence continues)

SCENE 33: Text only ATHENA: anywhere and anytime across the world! (sentence, mercifully, ends)
SCENE 34: Jason and Athena are on opposite sides of the Earth. He stands in night time, and she in day time. They’re shouting across the distance at each other and Athena is waving her spear in emphasis. JASON: Whoa, whoa. Slow down ... My team can barely handle the containers we’ve got running now. If we ramp things up, how will we ever keep track of them all? ATHENA: You don’t! You automate all those containers with (shouting in triumph) Kubernetes! SCENE 35: A large Kubernetes logo: the word “Kubernetes” is next to a blue heptagon (seven sides). The heptagon is overlaid by a white, spoked, wheel of the type used to steer a ship. On either side of the word “Kubernetes”, Athena is making a quiet side comment. ATHENA: (cheerfully) It’s Greek for “helmsman”. ATHENA: (begrudgingly) Also... Star Trek in jokes.
SCENE 36: Jason, pondering. JASON: Again with the logo ... Hey, this isn’t all just some big sales pitch for Google Cloud, is it? SCENE 37: Athena explaining to a skeptical Jason. His arms are folded across his chest. ATHENA: Nope. Kubernetes is open source! Free and open to anyone who wants to use it. SCENE 38: Athena getting more intense. ATHENA: It’s backed by a big community of developers. Even GitHub uses it.
SCENE 39: Jason is still skeptical. Athena has wound down and is standing quietly, spear in hand. JASON: Is there a sales pitch later? ATHENA: (says nothing) SCENE 40: Jason holds his skeptical pose. Athena looks away from him, abashed. ATHENA: (quietly) Maybe… SCENE 41: Jason relents and uncrosses his arms. Athena is jubilant, grinning and raising her hand in triumph. JASON: Huh ... Okay, keep going. ATHENA: Yay!
SCENE 42: Athena, the Kubernetes logo floating above her right hand, and balancing a globe of the Earth, spinning, on the forefinger of her left hand. ATHENA: So, Kubernetes has a few key goals: (sentence continues)
SCENE 43: A drinking glass filled with containerized processes all the way up to the top. The final space is being filled with one last container. ATHENA: To distribute containers in a logical and efficient way. NARRATOR: Translation: maximize capacity. SCENE 44: A Kubernetes logo, a heptagon with an overlaid ship’s wheel, with arrows pointing out from all seven corners to demonstrate that it’s expanding in all directions. ATHENA: To scale up (or down) fast with the operations you already have. NARRATOR: Translation: Adapt to demand. SCENE 45: An anthropomorphized sun and moon, where the moon face overlays half of the sun face, indicating that the symbol represents both day and night. ATHENA: To keep processes continuously running and healthy. NARRATOR: Translation: Don’t go dark.
SCENE 46: Athena relaxed and smiling. ATHENA: And most importantly (sentence continues) SCENE 47: A hand with an outstretched forefinger drawing a dotted through line connecting a set of points. The hand is commanding the course of events. ATHENA: To give you power over what gets done (sentence continues) SCENE 48: Emoji of a person sleeping contentedly in bed and snoring. ATHENA: Without forcing you to micro-manage how. (sentence ends) NARRATOR: Translation: OMG weekends.
SCENE 49: Athena holds up the previous containerized process (a rotating letter “A” within a box of sky) and now a dotted line, representing a pod, surrounds the application. Jason examines the pod, interested. ATHENA: To do this, Kubernetes adds a new level of abstraction for container management: the pod. SCENE 50: An anthropomorphic dotted line, representing an pod, has an enormous eyeball attached to it that is watching a containerized process (a rotating letter “A” within a box of sky). ATHENA: Pods are the smallest building block in the Kubernetes object model. The pod “sees” the container (sentence continues) SCENE 51: An anthropomorphic Kubernetes logo, a heptagon overlaid with a ship’s wheel, has an enormous eyeball attached to it that is watching an anthropomorphized pod to the right of it. The containerized process is not shown. ATHENA: But Kubernetes only sees the pod.
SCENE 52: An anthropomorphized Kubernetes logo watches over a set of pods. Most pods contain only one process. The last pod holds two processes of different types. Hearts are emanating from that pod. The pod nearest them, containing a single process, makes a side comment. ATHENA: Most pods hold just one container, though tightly-coupled processes will sometimes share a pod. SINGLETON POD: (quietly) Ugh. Get a room, you two. SCENE 53: Athena holds out a round platter, covered in pods, to Jason. The pods contain running processes. The overall effect is of a waiter serving the pods. Thus the platter represents a server, or node. ATHENA: Groups of pods are then co-located on a single “machine” (real or virtual), each of which we call a node. NARRATOR: (quietly) Previously known as “minions”.
SCENE 54: Athena gestures with her hand to direct Jason’s attention to a configuration of platters in the distance. The central platter is wearing a hat, indicating that it is superior and different than the others. On the central platter is a cylinder, representing a data store, and a clipboard, representing a set of instructions. Surrounding the central node are subordinate nodes that contain only pods. Arrows point from the central node to the others, indicating that it controls them. ATHENA: And nodes are then grouped into clusters. Each of which is overseen by a master node.
SCENE 55: A scroll magically appears in front of Jason, surprising him. Athena points at it with her spear. ATHENA: Those clusters are put in place by the deployment: a simple .yaml file declaration by you (sentence continues) SCENE 56: Athena stands behind Jason as he writes on the scroll. ATHENA: Stating the ideal battalion of processes you want up and running to do your bidding.
SCENE 57: The magical deployment scroll hovers above the Earth giving directions to a cluster below. The cluster is represented by platters of pods and the master-node platter. Above the cluster is a cloud full of container images, represented as boxes filled with non-rotating letters. The cloud represents the container registry. Dotted arrows rain down from the cloud, indicating that container images are being pulled down to the nodes. ATHENA: Kubernetes then selects the machines and propagates the containers in each pod pulling down the container images specified in the deployment.
SCENE 58: Athena sits with her arms resting on a deployment scroll, questioning a standing Jason. ATHENA: So do you want to pick out motherboards? JASON: Well, I, uh… ATHENA: (interrupting) Oh, and what Linux distro do you need? Ubuntu? Core OS? Debian? JASON: I hadn’t really — SCENE 59: The questioning turns into an interrogation, with Jason getting visibly flustered. ATHENA: (interrupting) I hear Utah is nice, want to put it all in Utah? JASON: What, no! I mean maybe, but — ATHENA: (interrupting again) Oh, I.P. addresses! Want to pick 198.51.100.0? 203.0.113.0? 192.0.2 — JASON: (interrupting, frustrated) I don’t care! SCENE 60: Athena leans forward and pokes her finger into Jason’s chest to emphasize her point. ATHENA: Exactly.
SCENE 61: A group of clusters, represented by sets of pods on platter-shaped nodes. Each cluster is monitored by a different hat, which represents the master node of that cluster. Athena is off to the side with Jason. She’s pulling on his arm and pointing with her spear to direct his attention to the clusters. ATHENA: That’s the beauty of Kubernetes’ abstracted infrastructure. Who cares what “machine” your process is on. They’re all the same to you now!
SCENE 62: A container image floats inside a cloud. The cloud is above above a row of running containerized processes inside pods. An arrow points from the cloud to the row, indicating that the copies in the row have been created from the container image. ATHENA: In the same way that all containers made from a given image will be interchangeable with one another. Identical in fact, All created from the same immutable template. SCENE 63: Athena is grinning and juggling pods filled with containerized processes. Jason cowers in the background, concerned that she’ll drop something. ATHENA: So, with interchangeable container replicas and interchangeable machines (sentence continues)
SCENE 64: The pods Athena were juggling are falling from the sky onto a node, as represented by a platter that Athena is holding up. The box-shaped pods are falling into a neat stack, with rows and columns lined up. ATHENA: Kubernetes can drop each replica into just the right place! SCENE 65: Three moving trucks are in a row. In each one, a few boxes have been tossed in haphazardly. The first truck is 75% empty, the second one is 50% empty, and the last one is 90% empty. ATHENA: Tired of wasting CPU? SCENE 66: A moving truck packed efficiently with boxes all the way up to the top. The final space is being filled with one last box. ATHENA: Kubernetes will be on the lookout for more efficient “bin packing” opportunities.
SCENE 67: Three identical nodes, each represented as a set of pods on platter-shaped nodes. ATHENA: Risk, meanwhile, can be distributed, so that no running process (sentence continues) SCENE 68: The top node is struck by lightning and starts to die. The other two nodes are perfectly fine. ATHENA: can be taken down by a single failure point (sentence continues) SCENE 69: The top node is completely destroyed, only smoke remains. The other two nodes are perfectly fine. ATHENA: replicas can continue running smoothly, while the system (sentence continues) SCENE 70: Anthropomorphized container images, represented as rectangles with spinning letters inside, now have arms and legs and are dashing to fill a set of empty pods resting on a node. The master node, represented by a hat, is reading the deployment scroll and alarmed at the discrepancy between reality and the deployment. ATHENA: quickly restores the ideal state of your deployment. (sentence ends)
SCENE 71: Kubernetes is shown as a meditating human with the heptagon-shaped Kubernetes logo for a head. It is experiencing enlightenment. ATHENA: Kubernetes is self-healing. SCENE 72: Kubernetes is shown as a heptagon-shaped Kubernetes logo with a giant eyeball attached. It is studying a deployment scroll. ATHENA: The system fanatically compares the ideal state, as expressed in the deployment (sentence continues) SCENE 73: Kubernetes is shown as a heptagon-shaped Kubernetes logo with a giant eyeball attached. It is studying a cluster which contains a master node and several worker nodes. Pods rest on the worker nodes. ATHENA: To the actual state of pods and clusters in real world operation.
SCENE 74: Athena stands next to Jason, showing him a deployment scroll. ATHENA: No tolerance. No excuses. SCENE 75: Two nodes containing pods and running containerized processes are shown. On one node, one of the containerized processes is dead, as represented by a skull and crossbones. ATHENA: If any violation or inconsistency is detected—bam. Something’s going to be terminated (sentence continues) SCENE 76: A container image in a cloud is dropping down to fill an empty pod. ATHENA: and instantly reborn.
SCENE 77: Jason and Athena stand beneath a cloud, inside of which is a container image marked “A”. A hand comes in from off screen and inserts a new container image, “A+” into the cloud. JASON: What about updates? ATHENA: Same idea. SCENE 78: A cloud with the “A+” container image inside sits at the hub of a clock. Letters sit at the rim where numbers would usually be. As the clock hand rotates, it replaces “A”s with “A+”s, representing a rolling update of the application version. ATHENA: The new container image is pulled from the registry and new containers deployed from it (sentence continues) SCENE 79: The clock hand has swung all the way around and all the “A”s have been replaced with “A+”s. ATHENA: Usually as a rolling update, for a smooth, stable transition.
SCENE 80: Athena and Jason stand next to a stack of nodes. On each node three applications are running. The are labeled “A”, “B”, and “C”. All of the “B” applications are surrounded by a single rectangle that crosses through node boundaries. This rectangle represents a label. ATHENA: Using labels, it’s easy to treat all the replicas of a process as a single entity within a given cluster. A set of replicas that add up to a single service. SCENE 81: Kubernetes, shown as a heptagonal Kubernetes logo with a giant eyeball attached is talking to a master node (represented as a hat) which is managing a cluster of nodes. ATHENA: Kubernetes doesn’t fret over individual processes. It cares about the real world result: the aggregate services they provide. Sort of like you, I’ll bet. KUBERNETES: (to master node): Got “B”? (meaning the “B” service) MASTER NODE: (to Kubernetes) I got B like you wouldn’t believe.
SCENE 82: Kubernetes hovers over the earth, monitoring a set of clusters. In the background the sun and moon alternate in the sky, indicating the passage of time. ATHENA: Kubernetes is dedicated to keeping those services running and healthy every minute of the day. SCENE 83: Athena and Jason look up into sunshine, representing a shiny future. ATHENA: It’s a new millennium, old boy! No one reaches into their pocket wondering if an app will be “available.” It’s up and running or you’re dead and buried.
SCENE 84: Athena is flying through the air, spear in front of her. Jason is riding on a speeding motorcycle. He looks startled and his hat is flying off behind him. The motorcycle is labeled “Theseus” with the image of a ship underneath it. (This is a subtle reference to the ship of Theseus.) ATHENA: And with Kubernetes, you’ll be up and running for as long as you want to be! JASON: Whoa—abrupt transition!
SCENE 85: Jason, hatless, is panicking as the motorcycle speeds off with him. Athena flies behind him smiling and having a congenial conversation. ATHENA: Just as modularity and immutability foster continuous integration, containers and Kubernetes are enabling continuous delivery. JASON: You know I’m a sailor, right?!
SCENE 86: Athena flies down towards the speeding motorcycle and points a nut and screw that have been thrown off the spinning front wheel. ATHENA: Oh look—loose screws! No need to stop driving! JASON: No, I can pull over! ATHENA: (interrupting) All fixed! SCENE 87: Jason is still riding the speeding motorcycle, and it’s changed into a completely different model of motorcycle. Athena flies along beside him. ATHENA: Want to upgrade to a new model? JASON: (frantic) Yes, please! Let’s park at a— ATHENA: (interrupting) Voila! Whole new bike!

SCENE 88: Text only. NARRATOR: Six hours later ...
SCENE 89: Jason is back in his office, slumped in his chair. He’s exhausted physically and emotionally. Athena stands near his desk, raising her spear in triumph and smiling. JASON: Okay. Enough metaphors. I’m convinced! Kubernetes really is the best way to manage containers. ATHENA: Hurray!
SCENE 90: An enthusiastic Athena is grinning and leaning in towards Jason. ATHENA: So, ready to harness the full power of Kubernetes using Google’s own world class infrastructure and get up and running with Kubernetes Engine? SCENE 91: Jason is still slumped in his chair, his expression is skeptical and world weary. JASON: Was that the sales pitch? ATHENA: (not pictured) More or less. SCENE 92: Jason, still seated behind his desk, puts his hand up to his forehead, relieved. Athena picks up his keyboard. JASON: Okay, that wasn’t so bad.
SCENE 93: Jason and Athena are huddled in front of his computer, working together. Athena is typing. JASON: Tell you what: I’ll get my team on it, sign them up for some training. We can try having our first nodes up and running in maybe ten weeks… ATHENA: Or… (sentence continues)
SCENE 94: Athena points a his desktop monitor. Jason is surprised. ATHENA: How about ten minutes?

SCENE 95: Text only. NARRATOR: Now it's your turn. Type commands into the following terminal emulator and learn how to create a Kubernetes cluster on Kubernetes Engine.
SCENE 96: A terminal window surrounded by a decorative Greek-key border.
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SCENE 98: Athena stands shouting, spear in one hand and shield in the other. ATHENA: Create your first cluster! Now that you know the basics, you're ready to launch your first Kubernetes Engine cluster on Google Cloud Platform.
Measure
Measure

Wednesday, 1 August 2018

Customer engagement software provider Freshworks racks up $100 mln

Customer engagement software provider Freshworks racks up $100 mln.




Freshworks, a global leader in customer engagement software, today announced it has secured $100 million in financing and has hired former AppDynamics Vice President of Finance & Treasury, Suresh Seshadri as Chief Financial Officer. The latest round of funding is co-led by Sequoia and Accel Partners, with participation from CapitalG, bringing Freshworks’ total amount of capital raised to date to $250 million. The cash infusion will be used to further expand Freshworks’ worldwide expansion as well as continued investment in its integrated SaaS platform.

Freshchat


Freshworks provides organizations of all sizes with SaaS solutions that make it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to resolve customer issues. To date, over 150,000 organizations worldwide use Freshworks, including NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco. The company is headquartered in San Bruno, CA and has offices in India, the United Kingdom, Germany and Australia.

“When we started Freshworks in 2010, we were a single product company with a goal of offering better, easier-to-use customer service software than what was in the market. We’ve since scaled our company to $100m in annual recurring revenue and built a full SaaS platform where all of our products – like Freshsales, Freshdesk, and Freshservice – work together seamlessly, without requiring additional integration resources or consultants to make the software simply work,” said Girish Mathrubootham, Co-founder and CEO, Freshworks. “With the addition of Suresh leading our financial management and strategy towards a path of free cash flow breakeven and our latest, and likely last, private funding round in place, we believe we have a unique opportunity to attract customers from around the globe who have been let down by legacy solutions.”
Freshdesk

“The SaaS ecosystem today is rife with bloated solutions,” said Sameer Gandhi, Partner, Accel Partners. “Meanwhile, Freshworks has built the only customer engagement platform on the market that intuitively meets the needs of businesses of all sizes. We’re confident that Freshworks’ model is the way forward for SaaS and our continued investment in the company is proof of that.”

“Sequoia first backed Freshworks in 2016 and didn’t hesitate for a moment to double down on the investment,” said Mohit Bhatnagar, Managing Director, Sequoia Capital India Advisors.


“Girish and his team have worked relentlessly to build Freshworks into a leading SaaS company from India – one that is truly global with customers across 156 countries. The investment reinforces the Sequoia principle of being a long term business partner to founders and supporting them at every stage of their company’s growth.”

“Freshworks has been riding an incredible wave of growth,” said Suresh Seshadri, the company’s new CFO, who previously helped prepare AppDynamics for its IPO before it was acquired by Cisco in 2017. “Coming on board to work with Girish and the rest of the executive team is an incredible opportunity and I am confident that we are well-positioned to reach the next phase of Freshworks’ expansion.”

Since its last funding round, Freshworks has made several technology acquisitions to further bolster its product offerings. Several of these technologies were featured in its recently announced cloud bundle, Freshworks 360, that brings together sales, marketing, and support applications to provide users with a full, easy-to-use customer engagement experience.

Freshservice


About Freshworks
Freshworks provides organizations of all sizes with SaaS solutions that make it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to resolve customer issues. The company’s products include Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat and Freshmarketer. Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks has its HQ in San Bruno, California and global offices in India, UK, Australia, and Germany. The company’s cloud-based suite is widely used by over 150,000 businesses around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.

Find new deal opportunities, super-charge your fundraising efforts and track top managers with VCJ. Get your FREE trial! Or subscribe now! Click below.

Freshteam,

Freshsales,

Freshmarketer,

Freshservice,

Freshdesk,

Freshchat.

Sunday, 29 July 2018

The end of the DoubleClick name - Google rebrands its products | Resolution Digital Australia | Digital Marketing Specialists

The end of the DoubleClick name - Google rebrands its products | Resolution Digital Australia | Digital Marketing Specialists


On June 27, Google announced a change to their product branding that will go into effect in mid-July1, rebranding their ad business products into 3 groups:  Google Marketing Platform, Google Ads and Google Ad Manager.

They will be phasing out the DoubleClick name, along with familiar acronyms like DBM, DCM, DFP, and other terms like AdWords.  Google is communicating this as a direct response to marketer feedback, as a way to simplify their own ecosystem; however, it is also speculated that the change is more directly related to a similar branding of integrated tools released by competing for stack solutions like Adobe and Oracle2.

What exactly is Google changing?

Google is merging their advertising product suites into 3 ecosystems – focusing on large marketers, small business advertisers, and publishers.

1. Google Marketing Platform – for large marketers

Google Marketing Platform will be the combined suite of Google’s analytics and ad serving platforms, pulling together;
  • Google Analytics 360; and
  • DoubleClick products, specifically
    • DoubleClick Campaign Manager (DCM),
    • DoubleClick Bid Manager (DBM), and
    • DoubleClick Studio (DS)3.
It will also consist of many re-branded products, consolidated in one place for large marketers.
  • Display & Video 360: A consolidated platform, integrating features from:
    • DBM: DoubleClick Bid Manager, the Google DSP
    • DCM: DoubleClick Campaign Manager, the primary advertiser ad server (formerly known as DFA)
    • Studio: Rich media/dynamic ad builder
    • Audience Center: Customer data organizer
  • Search Ads 360
    • The new name for DoubleClick Search
  • Analytics 360
    • Same name and functionality as before
  • Additional products under the Google Marketing Platform:
    • Tag Manager 360
    • Data Studio
    • Surveys 360

Google has not provided any insight yet as to how all these products will flow together.  We will stay tuned to see if Google provides any additional insight here.

2. Google Ads  – for small business advertisers

The new name of Google AdWords. The functionality is not changing, with the exception of what they’re calling Smart Campaigns – which are intended for small business advertisers and are in line with Google’s existing efforts at automating aspects of campaign setup, targeting, and management.

Outside of this, the branding change is primarily a reflection of the shift from AdWords being a platform to buy keywords to a platform that is, in reality, about keywords, videos, banners, and much more.

3. Google Ad Manager – for publishers



Combines DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdEx), unifying the publisher product experience.

Why is Google making these changes?

The new branding and consolidation are being done both to simplify Google’s offerings, but also as a reflection of how Google sees these products being used in an optimal way, with the brand and ad buying teams working more collaboratively with analytics and measurement teams.

The overall outcome of this consolidation is most likely that the pace and scope of integrations between the many products in the platform will accelerate, as Google aligns internally on this as a more coordinated “stack-level” solution.
As noted in the Google blog: “Google Marketing Platform helps marketers achieve their goals by building on existing integrations between the Google Analytics 360 Suite and DoubleClick Digital Marketing. The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place1.”

How do these changes impact a Brand’s media?

Short term: 


At this time, the functionality of these products will stay largely the same.

Long-term: 

The removal of the DoubleClick brand and consolidation under the “Google” umbrella will inevitably make some advertisers increasingly uncomfortable, and potentially only heighten concerns about “buying in” fully to a stack where they both buy and measure a significant portion, if not the majority, of their digital advertising.
This is Google’s attempt to continue to establish themselves as a marketing technology platform and compete with the likes of Adobe and Oracle2.
While the separation between the DoubleClick unit and Google advertising unit at Google has lessened over the past few years, this formal, if only “branded” shift, does seem to put an end to that separation. And to be clear, Google is saying that advertisers will see stronger performance in a more integrated stack.

Lastly, Google is careful to note that the Google Marketing Platform products such as Search Ads 360 will maintain “interoperability” with other networks such as Bing.

Does anything need to be done?


 For the immediate future, there is no action needed from advertisers, as access to individual platforms will remain the same.
Google will be in communication about any future needs, if and when any migration of services will be required.  This change will start sometime in mid-July, so logos and aesthetics of their platform will begin to change in the coming weeks.
Google mentioned in their press release that more additions to each platform will be coming in July, which they will provide more detail about in the coming weeks.
More updates will be announced during their annual Google Marketing Live conference, particularly covering the Display & Video 360 and Google Ads products (note: the conference can be viewed via live stream4).

For more marketing tips, signup here.


Friday, 27 July 2018

Voice Messaging on LinkedIn: Giving You More Ways to Have Conversations

Have you ever typed out a long message and thought about how much faster and easier it would be to say it out loud? To give you more ways to have conversations, we’ve now added the ability to record and send voice messages up to one minute in LinkedIn Messaging.

Whether you’re responding while walking or multitasking, or need to give an in-depth explanation, voice messages let you more easily and quickly communicate in your own voice with your connections.




Why use voice messaging?

Easily message on-the-go: People speak about four times faster than they type, making voice messaging great for explaining longer or more complex ideas without the time and involvement of typing and editing a message. It’s also helpful for when you’re on the move and don’t have time to stop and type.

Get to it when you can: Leaving a voice message can often better for a recipient than calling them since they can listen and respond when they have a free moment.

Better express yourself: Speaking in your own voice allows you to build a more personal connection and effectively communicate. It’s easier for your tone and personality to come through, which can sometimes get lost in translation in written communications.





Ready to record?

Simply tap the microphone icon in the mobile messaging keyboard, then tap and hold on the microphone in the circle to record your voice message and release your finger to send.

If you want to cancel before sending, slide your finger away from the microphone icon while holding it down.

Voice messaging is rolling out now in the LinkedIn app on iOS and Android, and you can receive voice messages on mobile and on the web. This feature will be available globally to all members in the next few weeks.

We hope this makes it easier than ever to communicate when you want, how you want with your professional community.



Wednesday, 18 July 2018

Huawei P20 Lite Release - 19:9 Full View Display, 24MP Front Camera, 64GB

New Release: Huawei P20 Lite










Features:

16+2MP dual primary camera with a F2.2 wide aperture and bokeh effects, 24MP front facing camera with a F2.0 wide aperture and 3D Portrait Lighting Effect

New Huawei Notch Screen of 14.83 cms Full HD+ (5.84-inch) with 1080 x 2280 pixels resolution and 432 ppi pixel density. The screen comes with 96% NTSC super high-colour gamut

Android v8.0 + EMUI 8.0 operating system with 2.36GHz Cortex-A53 + 1.7GHz Cortex-A53 Kirin 659 octa core processor, 4GB RAM, 64GB internal memory expandable up to 256GB and dual SIM (nano+nano) dual-standby (4G+3G)

Real-time Face Unlock with Anti-System Cheating protocol, 3000mAH lithium-polymer battery
1 year warranty on handset and 6 Months on battery /charger , 3 months on accessories(data cable) provided by the manufacturer from date of purchase. Call Center:18002096555

Read more...

Thursday, 12 July 2018

The Latest Smartphone Under Rupees 10000 Has Finally Been Revealed!

The Latest Smartphone Under Rupees 10000 Has Finally Been Revealed!


1. Honor 7c








Price - 9,999 INR


Features
13MP + 2MP primary dual camera and 8MP front facing camera with F2.0 aperture with soft selfie toning light
Massive 15.2 cms (5.99-inch) Honor FullView (18:9) Display, LED capacitive touchscreen with 720 x 1440 pixels resolution, 268 ppi pixel density and 16M color support
Android EMUI v8.0 on top of Oreo operating system with 1.8GHz Qualcomm Snapdragon 450 octa core processor, 3GB RAM, 32GB internal memory expandable up to 256GB (dedicated slot); dual SIM (nano+nano) and dual-standby (4G+4G)
Supports both face and finger print unlock. 3000mAh lithium-polymer battery
1 year warranty on handset and 6 months on battery /charger, 3 months on accessories(data cable) provided by the manufacturer from date of purchase. Call Center:18002096555


2. Redmi Y2






Price - 9,999 INR


Features
16MP AI-Selfie camera with LED selfie light
12MP + 5MP AI dual camera, AI-based Beautify 4.0
5.99" HD+ 18:9 full-screen display
Snapdragon 625 octa-core processor
3GB RAM with 32GB storage expandable up to 128GB
MIUI 9.5 based on Android Oreo
3080mAH lithium-polymer battery
Dual SIM cards with a dedicated microSD card slot
1 year manufacturer warranty for device and 6 months manufacturer warranty for in-box accessories including batteries from the date of purchase



3. Lenovo K8 Note







Price - 9,467 INR


Feaatures
A new system update is available for Lenovo K8 Note. This update improves the overall stability and performance of the device. To install, please connect your Lenovo K8 Note to the internet and follow the following steps - Settings -> About Phone -> System Updates
13+5MP dual back camera and 13MP front facing camera with party flash
Android v7.1.1 Nougat operating system with 2.3GHz Helio X23 10-core processor
13.97 (5.5-inch) Full HD (1920 x 1080) IPS touchscreen with Gorilla Glass protection
3GB RAM and 32GB internal memory expandable up to 128GB
Dual nano SIM with dual-standby (4G+4G)
4000mAH all day battery with 15W Turbo Charging
1 year manufacturer warranty for device and 6 months manufacturer warranty for in-box accessories including batteries from the date of purchase

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