Friday, 24 August 2018

How's your brand doing? [tool + guide]

 
The Grow Better Letter
makemypersona
New Free Tool 
Make My Persona: The New and Improved Buyer Persona Tool

Marketing teams need to know to whom they are marketing to, and sales teams need to know to whom they are selling to. That's where HubSpot's new buyer persona creation tool comes in.

Start Building www.keywordby.blogspot.in's Persona
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Brand Consistency
How To Build an Effective Brand Style Guide
Branding is a vital element of any company's strategy. That's why HubSpot and Venngage have teamed up to help. We've also included free Venngage style guide templates to make documenting your style guide as simple as possible.
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Always Be Learning

Business Writing Course: Master High-Impact Writing 

Learn Daniel Pink's top writing tips, from constistently coming up with great ideas, researching, and outlining, all the way through the writing and editing process.

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Use Case of the Week
Spotlight of the Week: The Australian Institute of Fitness
The Australian Institute of Fitness (The Institute) is the largest, longest standing and most reputable provider of fitness training in Australia. Since implementing HubSpot, The Institute has created a cohesive customer journey to align marketing and sales. As a result, in the first three months of using HubSpot  they increased leads by 9% and increased revenue by $200k per month.
Learn More about The Institute's Journey

Marketing & Sales Tools You Don't Want to Miss 

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CRM & Your Inbox

 

CRM

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Sunday, 19 August 2018

Udacity Course for Localization Essentials by Google


Udacity created a Localization Essential Course in association with Google.


So what is localization?

In the world of information technology, localization means translating and adapting a product or service to a particular language, culture, and geographic market. And there are two main aspects to that. The first one is stylistic. You have to make sure the language tone you use is appropriate for each local culture. But then there's also a technical aspect. You may have to make changes to things like date and time formats, alphabetization, or even the direction of reading to make them appropriate for the language you're localizing into.

So localization means more than just translating a message or text. For us, it's about making a whole product feel tailored to users everywhere. Here at Google, we localize over 100 products, work with thousands of translators and reviewers, and translate hundreds of millions of words every year. In fact, in 2015, the number of words we translated is the equivalent of 400 copies of Tolstoy's "War and Peace." Google is far from the only company investing in localization. Every day, more and more users are coming online, and market research shows that 85% of users will only use a product if it's in their native language. This need for localized content has made the language industry the fourth fastest growing industry in the world, with a global size of an estimated $40 billion.

So how do you get started if you're interested in a career in localization?


There are a lot of skills and processes to learn, but that's why we're here. We'll organize the industry's information and make it easily accessible and useful for you. To do that, we'll take you behind the scenes at Google, where you will see firsthand how our localization is done and hear from real professionals about localization. By the end of this course, you'll know the fundamentals of localization and have started your journey to become a passionate localization professional just like us. So let's get started.

Get Rs.1000 cashback for courses you enroll with using this link.




Friday, 10 August 2018

Google launches Cameos, a video Q&A app aimed at celebs and public figures



Google has launched a new video-based Q&A app called Cameos on the App Store, which allows people to answer questions about themselves, then share those answers directly on Google. The app is aimed at celebrities and other public figures, who are often the subject of people’s Google searches. With the Cameos app, they can address fans’ questions in their own voice, instead of leaving the answers up to other websites.

The feature is an extension of the company’s “Posts on Google” platform which has been slowly rolling out over the past couple of years, giving some people and organizations the ability to post directly to Google’s search result pages.

Initially, “Posts on Google” was open only to a small number of celebrities, sports teams and leagues, movie studios and museums. But last year, it expanded to local businesses who could then publish their events, products and services. This spring, it opened up to musicians. And it had been earlier experimenting with a feature that inserted celebs’ video answers into search, as well.

Those invited to use the service have been able to post updates to Google which include text, images, video, GIFs, events, and links to other sites. In a way, it’s like Google’s version of Twitter – but with the goal of helping web searchers find answers to questions.






The new Cameos app is focused specifically on video posts.

As the App Store description explains: “Record video answers to the most asked questions on Google and then post them right to Google. Now, when people search for you, they’ll get answers directly from you.”

The app also allows celebrities using Cameos to see the top questions the internet wants answers to, so they can pick and choose which of those they want to answer. Their answers, recorded with their iPhone’s camera, will be published directly to Google search and in the Google app.

The service brings to mind Instagram’s new Q&A feature, launched this July. Via a Questions widget that’s added to an Instagram Story, users can solicit questions from their followers. The recipient can then select the questions they want to respond to, and post their replies publicly to their Instagram Story.

The feature becomes so popular, so quickly, that it began to dominate people’s Stories feed. There was even a bit of backlash.






Google’s Cameo video answers could be more useful, as they’d only appear when that question was searched on Google. It would also give Google a social platform of sorts – a market it has tried to compete in for years, and is now littered with failures like Orkut, Dodgeball, Latitude, Lively, Google Wave, Google Buzz, and of course, Google+. At least with Posts, Google is focusing on what it does best: Search.

Google confirmed the feature is part of its earlier efforts around Posts on Google using video. The Cameos app is part of a pilot that makes it possible for celebrities and other prominent figures to participate, a spokesperson said.

The Cameos app description also notes that it will add more questions for celebs to answer on a regular basis.

Access to use Cameos is only available upon invitation. Those interested can download the iOS app to request access. ➤⧭⧬⧭

Tuesday, 7 August 2018

The Latest Sony Xperia R1 Has Finally Been Revealed With A Jaw Dropping Introductory Price

Jaw Dropping Sale For Sony Xperia R1











Product Description: Xperia R1 is a perfect fit for your hand and features a 5.2-inch HD display, an octa-core processor with 4G VoLte. The R1 is made for India, with sturdy and premium design, crisp and powerful sound, smooth performance. Capture amazing images with strong 13MP Exmor R sensor camera, with 8MP wide-angle front camera.


From the manufacturer


 
 
 

Perfect Hand Fit Design

Xperia R1 is not just a pleasure to behold. With its smooth, rounded frame and 2.5D curved glass, it fits and feels great in your hand.

Capture the Everyday Magic

With a 13MP predictive autofocus camera at hand, you’re always ready to catch and share life as it happens. In vivid, lifelike colors.

It's Always a Selfie Season

Xperia R1’s 8 MP wide angle front camera lets you fit in all your friends easily.


 
 
 

Best Mode for Best Captures

With 12 unique modes to capture your favorite images like portrait, landscape, sports, macro, night mode etc. Capture all the images with fine details in the best-suited mode.

Impressive Display

View it all in glorious detail. Xperia R1 features a high-quality 5.2 display with loop surface design and narrow borders so you can view and share everything.

The Performance you Need

Combine an octa core processor with 2GB RAM and a qualcomm snapdragon processor, you have the speed and power you need. No lag. No hassle. Just smooth performance.

Sony Xperia R1 Sale



Upload All the Fun Faster with UDC

Uplink data compression (UDC) improves data transmission, by compressing all uplink traffic so that the same information can be uploaded with fewer bits from the phone to the tower. The web page loads 50% faster and the experience of social media is smoother and faster.

4G Broadcast Ready

Xperia R1 is eMBMS (evolved multimedia broadcast multicast service) ready, which enables you to get real-time weather, sports, news updates basis your location, you can even stream live without any internet network requirement. Enjoy the updates on the go, with LTE broadcast.

Ready for Android 8.0 Oreo

With reinstalled android nougat OS, Xperia R1 is upgradable for android 8.0 Oreo, once it is ready, you will be able to receive notification.

Made for India

Xperia R1 is specially designed for Indian customers, with beautiful design, bright display and powerful sound, it never ceases to excite.

Technical Details:

OSAndroid 8.0 Oreo
RAM2 GB
Item Weight150 g
Product Dimensions14.6 x 0.8 x 7.2 cm
Batteries:1 Lithium ion batteries required. (included)
Item model numberXperia R1 Dual
Wireless communication technologiesBluetooth, WiFi Hotspot
Connectivity technologies4G LTE, GPRS, WiFi
Special featuresDual SIM, GPS, FM Radio, Proximity sensor, eCompass, Accelerometer, Light sensor, Hall sensor, Gyro sensor, E-mail
Other camera features8MP
Form factorTouchscreen Phone
Weight150 Grams
ColourBlack
Battery Power Rating2620
Whats in the boxHandset, Quick Charger, Type-C Data Cable, Startup Guide, Screen Guard and Stereo Headphones









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