Friday, 23 November 2018

Using Machine Learning to protect Potential Harmful Application


Using Machine Learning to protect Potential Harmful Application:


Detecting PHAs is challenging and requires a lot of resources. Our security experts need to understand how apps interact with the system and the user, analyze complex signals to find PHA behavior, and evolve their tactics to stay ahead of PHA authors. Every day, Google Play Protect (GPP) analyzes over half a million apps, which makes a lot of new data for our security experts to process.


Leveraging machine learning helps us detect PHAs faster and at a larger scale. We can detect more PHAs just by adding additional computing resources. In many cases, machine learning can find PHA signals in the training data without human intervention. Sometimes, those signals are different than signals found by security experts. Machine learning can take better advantage of this data, and discover hidden relationships between signals more effectively.


There are two major parts of Google Play Protect's machine learning protections: the data and the machine learning models.


Data Sources


The quality and quantity of the data used to create a model are crucial to the success of the system. For the purpose of PHA detection and classification, our system mainly uses two anonymous data sources: data from analyzing apps and data from how users experience apps.


App Data



Google Play Protect analyzes every app that it can find on the internet. We created a dataset by decomposing each app's APK and extracting PHA signals with deep analysis. We execute various processes on each app to find particular features and behaviors that are relevant to the PHA categories in scope (for example, SMS fraud, phishing, privilege escalation). Static analysis examines the different resources inside an APK file while dynamic analysis checks the behavior of the app when it's actually running. These two approaches complement each other. For example, dynamic analysis requires the execution of the app regardless of how obfuscated its code is (obfuscation hinders static analysis), and static analysis can help detect cloaking attempts in the code that may in practice bypass dynamic analysis-based detection. In the end, this analysis produces information about the app's characteristics, which serve as a fundamental data source for machine learning algorithms.


Google Play Data



In addition to analyzing each app, we also try to understand how users perceive that app. User feedback (such as the number of installs, uninstalls, user ratings, and comments) collected from Google Play can help us identify problematic apps. Similarly, information about the developer (such as the certificates they use and their history of published apps) contribute valuable knowledge that can be used to identify PHAs. All these metrics are generated when developers submit a new app (or new version of an app) and by millions of Google Play users every day. This information helps us to understand the quality, behavior, and purpose of an app so that we can identify new PHA behaviors or identify similar apps.


In general, our data sources yield raw signals, which then need to be transformed into machine learning features for use by our algorithms. Some signals, such as the permissions that an app requests, have a clear semantic meaning and can be directly used. In other cases, we need to engineer our data to make new, more powerful features. For example, we can aggregate the ratings of all apps that a particular developer owns, so we can calculate a rating per developer and use it to validate future apps. We also employ several techniques to focus in on interesting data.To create compact representations for sparse data, we use embedding. To help streamline the data to make it more useful to models, we use feature selection. Depending on the target, feature selection helps us keep the most relevant signals and remove irrelevant ones.


By combining our different datasets and investing in feature engineering and feature selection, we improve the quality of the data that can be fed to various types of machine learning models.


Models

Building a good machine learning model is like building a skyscraper: quality materials are important, but a great design is also essential. Like the materials in a skyscraper, good datasets and features are important to machine learning, but a great algorithm is essential to identify PHA behaviors effectively and efficiently.
We train models to identify PHAs that belong to a specific category, such as SMS-fraud or phishing. Such categories are quite broad and contain a large number of samples given the number of PHA families that fit the definition. Alternatively, we also have models focusing on a much smaller scale, such as a family, which is composed of a group of apps that are part of the same PHA campaign and that share similar source code and behaviors. On the one hand, having a single model to tackle an entire PHA category may be attractive in terms of simplicity but precision may be an issue as the model will have to generalize the behaviors of a large number of PHAs believed to have something in common. On the other hand, developing multiple PHA models may require additional engineering efforts, but may result in better precision at the cost of reduced scope.



We use a variety of modeling techniques to modify our machine learning approach, including supervised and unsupervised ones.


One supervised technique we use is logistic regression, which has been widely adopted in the industry. These models have a simple structure and can be trained quickly. Logistic regression models can be analyzed to understand the importance of the different PHA and app features they are built with, allowing us to improve our feature engineering process. After a few cycles of training, evaluation, and improvement, we can launch the best models in production and monitor their performance.


For more complex cases, we employ deep learning. Compared to logistic regression, deep learning is good at capturing complicated interactions between different features and extracting hidden patterns. The millions of apps in Google Play provide a rich dataset, which is advantageous to deep learning.


In addition to our targeted feature engineering efforts, we experiment with many aspects of deep neural networks. For example, a deep neural network can have multiple layers and each layer has several neurons to process signals. We can experiment with the number of layers and neurons per layer to change model behaviors.


We also adopt unsupervised machine learning methods. Many PHAs use similar abuse techniques and tricks, so they look almost identical to each other. An unsupervised approach helps define clusters of apps that look or behave similarly, which allows us to mitigate and identify PHAs more effectively. We can automate the process of categorizing that type of app if we are confident in the model or can request help from a human expert to validate what the model found.



PHAs are constantly evolving, so our models need constant updating and monitoring. In production, models are fed with data from recent apps, which help them stay relevant. However, new abuse techniques and behaviors need to be continuously detected and fed into our machine learning models to be able to catch new PHAs and stay on top of recent trends. This is a continuous cycle of model creation and updating that also requires tuning to ensure that the precision and coverage of the system as a whole matches our detection goals.


Looking forward

As part of Google's AI-first strategy, our work leverages many machine learning resources across the company, such as tools and infrastructures developed by Google Brain and Google Research. In 2017, our machine learning models successfully detected 60.3% of PHAs identified by Google Play Protect, covering over 2 billion Android devices. We continue to research and invest in machine learning to scale and simplify the detection of PHAs in the Android ecosystem.



Acknowledgments

This work was developed in joint collaboration with Google Play Protect, Safe Browsing and Play Abuse teams with contributions from Andrew Ahn, Hrishikesh Aradhye, Daniel Bali, Hongji Bao, Yajie Hu, Arthur Kaiser, Elena Kovakina, Salvador Mandujano, Melinda Miller, Rahul Mishra, Damien Octeau, Sebastian Porst, Chuangang Ren, Monirul Sharif, Sri Somanchi, Sai Deep Tetali, Zhikun Wang, and Mo Yu.

Download the best internet security software for free

360 Internet Security

360 antivirus


360 antivirus is the most used application for PC, with a 96% market share
Our web browser is the second most used after Internet Explorer
The 360 Total Security home page is the most visited webpage in China
Our antivirus for mobile is the second most downloaded app in the country
360 Appstore is number one in the country and has served 160 million daily downloads to more than 600 million users
360 Search Engine is the second most important in the country

Install, register and sign in to 360 with this link and get a Premium license for FREE.




Monday, 12 November 2018

Learn how HubSpot helps keep your team in sync

Hi Sandipan,

You and your co-workers are busy, we get it. That's why we've built features into your HubSpot account to make communication and information sharing easier for both you and your team.

number 1       Email logging.

When your inbox is connected you can easily choose to BCC an email to your HubSpot account or simply send it from the contact record within HubSpot.

Log in CRM.png

 

number 2       @ mentions.

Easily comment on any contact, company, or deal and use the @ to mention a colleague at which point they'll receive an email to indicating you mentioned them on a record.

Pinned Note.png

 

number 3       Pinning notes.

If you have an important note that you'd like all your colleagues to see if they view a particular contact, company or deal, simply pin the note so it's always visible.

Pinned Note2.png

 

number 4       Tasks board.

Easily manage your tasks within your HubSpot account and view your colleagues upcoming tasks as well.

Tasks-1.gif

Questions?  

If you have questions getting setup or are looking for best practice advice, stop by the HubSpot community which is staffed by HubSpot users, employees and partners.

Visit the Community

Wednesday, 29 August 2018

Tri-bezel-less design with 90% screen to body ratio mobile phones at amazing price for free delivery in India

Tri-Bezel-less 90% screen to body ratio mobile phone with high specification at an unbelievable price shipping to India for free. 


⇪  LEAGOO KIICAA MIX 4G Phablet















Specification:


Basic Information
Brand: LEAGOO
Language: Japanese, Chinese (Traditional), Chinese (simplified), Chinese (Hong Kong), Indonesian, Malay, Catalan, Czech, Danish, Portuguese, Roman, Slovak, Slovenian, Finnish , Swedish, Vietnamese, Turkish, Greek, Arabic, Urdu, Hebrew (Israel), Armenian, Ukrainian, Serbian, Russian, Kazakh, Bulgarian, French, Tagalog, Spanish (US), Spanish, English (UK), English (US), Estonian, German (Switzerland), German language (Austria), Croatian, Italian, Latvian, Lithuanian, Hungarian, Dutch, Polk Merle, Polish, Portuguese (Brazil), Urdu, Arabic, Persian, Hindi, Bengali, Thai , Burmese (official), Cambodian, Korean (Korean) 
OS: Android 7.0
Service Provider: Unlocked
SIM Card Slot: Dual SIM, Dual Standby
SIM Card Type: Nano SIM Card
Type: 4G Phablet

Hardware
CPU: MTK6750T
Cores: 1.5GHz, Octa Core
External Memory: TF card up to 256GB
RAM: 3GB RAM
ROM: 32GB

Network
2G: GSM 1800MHz,GSM 1900MHz,GSM 850MHz,GSM 900MHz
3G: WCDMA B1 2100MHz,WCDMA B8 900MHz
Network type: FDD-LTE,GSM,TDD-LTE,WCDMA
WIFI: 802.11b/g/n wireless internet
Wireless Connectivity: 3G,4G,A-GPS,Bluetooth,GPS,GSM,WiFi
4G LTE: FDD B1 2100MHz,FDD B20 800MHz,FDD B3 1800MHz,FDD B5 850MHz,FDD B7 2600MHz,FDD B8 900MHz,TDD B40 2300MHz

Display
Screen resolution: 1920 x 1080 (FHD)
Screen size: 5.5 inch
Screen type: IPS

Camera
Back-camera: 13.0MP + 2.0MP
Camera type: Triple cameras
Front camera: 13.0MP

Media Formats
Music format: AAC,AMR,M4A,MKA,MP3
Picture format: BMP,GIF,JPEG,JPG,PNG
Video format: 3GP,ASF,AVI,FLV,MKV,MP4,RM,RMVB,WMV

Other Features
Additional Features: 3G,4G,Alarm,Bluetooth,Browser,Calculator,Calendar,Camera,Fingerprint recognition,Fingerprint Unlocking,GPS,MP3,MP4,WiFi
Bluetooth Version: V4.0
Google Play Store: Yes
I/O Interface: 2 x Nano SIM Slot,Micophone,Speaker,TF/Micro SD Card Slot,Type-C
Sensor: E-Compass,Gravity Sensor

Battery
Battery Capacity (mAh): 3000mAh
Battery Type: Non-removable

Package Contents
Cell Phone: 1
Earphones: 1
Power Adapter: 1
Silicone Case: 1
USB Cable: 1

Dimensions and Weight
Package size: 16.40 x 9.80 x 8.00 cm / 6.46 x 3.86 x 3.15 inches
Package weight: 0.4030 kg
Product size: 14.17 x 7.58 x 0.79 cm / 5.58 x 2.98 x 0.31 inches
Product weight: 0.1580 kg

Price in India (including free shipping): Rs.9299.00 BUY NOW


⇪  BLUEBOO S1 4G Phablet



















Specifications:


Basic Information
Brand: BLUBOO
Language: Arabic(Egypt),Chinese Simplified, Chinese Tradition, Chinese,Dutch (Netherlands), Dutch (Netherlands), English(United States), English(Australia), English(Canada), English(India), English(Ireland), English(New Zealand), English(Singapore), English(South Africa), English(United Kingdom), French, German, Italian, Portuguese, Spanish, Bengali, Croatian, Czech, Danish, Greek, Hebrew, Hindi, Hungarian, Indonesian, Japanese, Korean, Malay, Perisan, Polish, Romanian, Russian, Serbian, Swedish, Thai, Turkey, Urdu, Vietnamese, Catalan, Latviesu, Lithuanian, Norwegian, slovencina, Slovenian, Bulgarian,Ukrainian, Filipino,Finnish, Afrikaans, Romansh,Burmese(Zawgyi), Burmese(Paduak), Khmer, Amharic, Belarusian, Estonian, Swahili, Zulu, Azerbaijani, Azerbaijani, Armenian, Georgian, Laotian, Mongolian, Nepali, Kazakh, Galician, Icelandic, Kannada, Kyrgyz, Malayalam, Marathi, Tamil, Macedonian, Telugu, Uzbek, Basque, Sinhala
OS: Android 7.0
Service Provider: Unlocked
SIM Card Slot: Dual SIM, Dual Standby
SIM Card Type: Dual Nano SIM
Type: 4G Phablet

Hardware
CPU: Helio P25
Cores: 2.5GHz, Octa Core
External Memory: TF card up to 256GB
GPU: Mali T880
RAM: 4GB RAM
ROM: 64GB

Network
2G: GSM 1800MHz,GSM 1900MHz,GSM 850MHz,GSM 900MHz
3G: WCDMA B1 2100MHz,WCDMA B8 900MHz
Network type: FDD-LTE,GSM,WCDMA
WIFI: 802.11a/b/g/n wireless internet
Wireless Connectivity: 3G,4G,A-GPS,Bluetooth,GPS,WiFi
4G LTE: FDD B1 2100MHz,FDD B20 800MHz,FDD B3 1800MHz,FDD B8 900MHz,TDD B38 2600MHz

Display
Screen resolution: 1920 x 1080 (FHD)
Screen size: 5.5 inch
Screen type: 2.5D Arc Screen, Corning Gorilla Glass

Camera
Auto Focus: Yes
Back-camera: 13.0MP AF ( SW 16.0MP ) + 3.0MP FF
Camera type: Triple cameras
Flashlight: Yes
Front camera: 5.0MP FF ( SW 8.0MP )
Touch Focus: Yes
Video recording: Yes

Media Formats
Games: Android APK
Music format: AAC,AMR,APE,MKA,MP3,WAV
Picture format: BMP,GIF,JPEG,JPG,PNG
Video format: 3GP,ASF,AVI,FLV,MP4,RM,RMVB,WMV

Other Features
Additional Features: 3G,4G,Alarm,Bluetooth,Browser,Calendar,Fingerprint recognition,Fingerprint Unlocking,GPS,MP3,MP4,Notification,People,WiFi
Bluetooth Version: V4.0
Google Play Store: Yes
I/O Interface: 2 x Nano SIM Slot,Micophone,Speaker,TF/Micro SD Card Slot,Type-C
Sensor: Ambient Light Sensor,Geomagnetic Sensor,Gravity Sensor,Gyroscope,Proximity Sensor

Battery
Battery Capacity (mAh): 3500mAh
Battery Type: Lithium-ion Polymer Battery,Non-removable
Battery Voltage: 4.4V

Package Contents
Back Case: 1
Cell Phone: 1
Other: 1 x Type-C to 3.5mm Headphone Adapter
Power Adapter: 1
Screen Protector: 1
USB Cable: 1

Dimensions and Weight
Package size: 17.30 x 17.30 x 4.60 cm / 6.81 x 6.81 x 1.81 inches
Package weight: 0.4900 kg
Product size: 15.00 x 8.00 x 1.00 cm / 5.91 x 3.15 x 0.39 inches
Product weight: 0.1690 kg

Price in India (including free shipping): Rs.9199.00 BUY NOW


Subscribe to VWire Newsletter for more interesting deals.

Friday, 24 August 2018

Google Search Console Techniques for Bloggers





As a blogger, if you are not using Google Search Console (GSC), you are missing out on an important tool that can help you improve the performance of your articles and blog posts. Previously called Google Webmaster Tools, this free tool gives website owners insight into how Google's search bots index their sites and provides a lot of information that can help you improve search engine optimization (SEO) and search performance. Also, you can also keep tabs on any malware or spam that might affect your site. And SEMrush integration with GSC helps you get an advantage of the On Page SEO Checker — a set of search optimization ideas based on the performance of your pages.
Getting Started with Google Search Console
Ok, let’s quickly get the basics. You will need to add and validate your site on GSC to get started, then link your Google Analytics account (to get richer search data). Finally, add a sitemap and submit it to Google from within GSC to complete the process.
The main sections of the GSC interface are:
·         Search Appearance, which shows you how your site looks in search results.
·         Search Traffic, which shows how your site performs in search results.
·         Google Index, which gives you information on individual URLs within your site.
·         Crawl, which shows you exactly what search bots find when they crawl your site.
There is also a section on security issues (such as malware) and a message section which gives alerts of any issues Google finds as its bots crawl your site. For an in-depth look at the interface, see the Crazy Egg Guide to Google Search Console.
But now let's look at how this tool can help bloggers with content optimization. Not only can GSC help bloggers improve their clickthrough rate (CTR) but it can also help boost search ranking for individual pages.
Find and Improve Underperforming Pages
First of all, you need to identify what pages to optimize. Though you might have an idea of what content deserves special attention first, it makes sense to promote those pages that have the most potential of getting to the top.
GSC can help you find the pages that need a helping hand. Go to Search Traffic - Search Analytics and click on Pages and Positions. You will get a list of pages with their average search position. Research shows that the top six positions in search results get the most clicks, so anything with a position between 7 and 15 is a good target for quick improvements.
Go through your content optimization checklist (try this one from Brian Dean or this one from SEMrush for a starting point). Check that content is relevant to what people are searching for. If necessary, update it by fine-tuning the content and adding images, media, and resources.
You can also check the specific URL by clicking on it. Click Queries, and you will get data on keyword rankings, CTR, and position - with this information it is easy to detect what keywords you should focus on in order to improve positions and impressions.




When you are done, share the content again via social media, your email newsletter, and any other key marketing channels. Also, go to GSC again to ask Google to recrawl the URL.
Improve Your CTR with Google Search Console
One factor that affects how your pages rank in search results is the clickthrough rate, and GSC can help with this. People click on your link when it is relevant to what they are searching for. So the more people that click on your site when they find it in search, the more relevant Google thinks it is. Since relevancy is an important Google ranking factor; a good CTR is good for your page rank.
In addition to CTR, engagement is important. You want to avoid pogo-sticking (people bouncing back off your page immediately after visiting it) as this will signal that the page is less relevant to searchers than it originally seemed. The more engaging your content is, the better its search position will be.
Google Search Console helps by allowing you to easily see the CTR for any page. In fact, you can compare the CTR for multiple pages in a handy table. To access this data, navigate to Search Traffic - Search Analytics, then select Pages and CTR from the available checkboxes. This will give you the average CTR for your whole site as well as the CTR of individual pages. It's a good way to see which pages are performing the best and which have a low CTR.



Once you have identified under-performing pages with GSC, there are several areas you can tweak to improve CTR.
1. Optimize Titles
I will start with the example. I recently achieved a 31% increase in click-through rate in two weeks by changing the page title from this:
SEMrush Study: 11 Most Common On-site SEO Issues
to this:
11 Most Common On-site SEO Issues - SEMrush Study
Conclusions? The change puts the information most people are searching for at the beginning of the page title, rather than in the middle to end. This gives them the most relevant information immediately and makes it more likely they will click. Plus, on mobile devices, where titles may be truncated, people will still know what information the link will give them, which I am sure is a factor in the improved CTR.
Some ways to improve headlines and titles include:
·         Using numbers to stop eyes from wandering away from your content.
·         Making sure that the headline is simple and descriptive so that readers know exactly what they are getting.
·         Including "how", "why" or "what" in the title as these words make people click.
·         Using the right trigger words and creating urgency.
Check out our guide to writing perfect headlines for more help with this tip.
2. Optimize Descriptions
As well as optimizing page titles, it is important to look at other metadata. Go to Search Analytics and scroll down to the list of queries. Click on the external link symbol at the end of each query to see how the results appear in search.
Pay attention to the page descriptions that appear under the titles in search results. As well as the titles, the descriptions give searchers context so they can decide what to click on. Our previous research found that 30% of sites have duplicate meta descriptions and 25% have no description at all, which is a problem not just for SEO but for CTR. Creating the right meta description will improve CTR, as Brian Dean of Backlinko found: one site increased organic traffic by 48.7% simply by improving titles and descriptions.
3. Optimize URLs
While you are looking at the descriptions, take a look at the URLs that appear under the titles. Is it easy to tell what the content is about from the URL? If not, there is some work to do. As Moz points out when people can read and understand your URLs, they are more likely to click. So, replace incomprehensible strings of numbers with relevant keywords instead. (And if you change URLs, remember to avoid the redirect issues in tip #13 here.)
4. Add Schema Markup
Schema markup is another way to improve your site's performance in search. Schema markup uses microdata tags to generate rich snippets in search results. This helps Google to answer readers' queries better, rather than simply to provid links. Again, if your site has markup that makes it more relevant to a search query, it is more likely to be displayed.



Google Search Console can also help with this. To get started, go to Search Appearance - Structured Data and see what the data for your site looks like. If you get a message that there is no structured data, use the Data Highlighter tool to get the ball rolling.
Click on Start Highlighting, then input a URL that's typical of your site content (such as your latest blog post). Use the tool to:
·         Choose a content type, such as article, reviews, video or others
·         Highlight the publication date and author
·         Highlight the title
·         Indicate any images
Then GSC will try to tag the rest of your content the same way, using a sample batch of pages. Check all of them, and make sure the content is highlighted appropriate. Click done, and GSC will apply the same markup to the rest of your pages. Use Synup's Schema Scanner to see if everything looks right.
Utilizing Organic Traffic Insights
Lucky for any blogger you can utilize more than just Google Search Console data to see how what is happening with your blog post traffic. You can now sync your GSC with the Organic Traffic Insights to get a complete view of your keyword traffic, including those “not provided” keywords.
Not only can you analyze these not provided keywords but you can now find potential traffic growth points and correct your SEO accordingly.
Utilizing your Google Search Console with Organic Traffic Insights brings you all of your traffic data in one place. This will save you time as you will no longer need to switch back in forth between tabs in order to get a look at how a page is performing organically.
So how can a blogger use this information to leverage their visibility in search? Well, the first thing you can do is analyze which keywords are bringing traffic to your page. If your blog post is within the top 50 landing pages on your site, you can simply look for a blog post you want to analyze under the landing pages section and click on the corresponding keywords. This can be done for both SEMrush keywords, as well as those found in GSC.



After you spend some time analyzing these keywords, you will be able to get a better idea of which of these keywords are going to be best suited in increasing the presence of specific page. You could shift your focus to the keywords that are getting a large number of impressions but a lower number of clicks. This shows that these keywords are being seen by a large number of users but aren’t resulting in clicks to your page.
You can then filter out your SEMrush or GSC keywords by specific data sets such as traffic share to find the keywords that are driving the highest percentage of traffic to your blog. This can help show you what users are searching for directly before they find your posts.


Sync your Google Search Console
with SEMrush Organic Traffic Insights 
How to Automate the Process with On Page SEO Checker
Bloggers who use SEMrush have an additional advantage. SEMrush On Page SEO Checker provides a structured list of prospective improvements you need to improve your web pages rankings — for every URL-Keyword pair, it provides suggestions for content, backlinks, and technical SEO.



You will be able to export pages URL-Keyword pairs from GSC. All pairs can be sorted by keywords with the highest number of clicks, Impressions, CTR, and Positions. Also, you can use filters by country; include or exclude keywords, containing certain words.
So, whenever you import all these pairs into On Page SEO Checker, a big amount of URLs will be checked for different SEO elements within a couple of minutes. As a result, you will get a list of actionable tips from various areas of search optimization which you can use right away. After importing these URL and Keywords from GSC into On Page SEO Checker, you will get the following ideas:
1.      Strategy Ideas — this section provides you with insights on your overall SEO strategy and shows whether there are pages that require your attention before others. It also checks for the signs of keyword cannibalization; if there are pages that have higher rankings for the same keywords, you will see them on the list.
2.      Backlinks Ideas — by analyzing your top-10 Google rivals, this section shows where your competition gets their best-performing backlinks and suggests to obtain it on the same referring domains.
3.      Technical SEO Ideas — here you can find a list of all the tech SEO issues that make your page underperform: missing <title> and <meta> tags, duplicated content, missing internal links and page crawling issues.
4.      UX Ideas — provides insights on how the users interact with your website and notify if the bounce rate and time spent on site differ from the expected values. Here you can also see how long the page loads and whether it influences the user experience negatively.
5.      SERP Features Ideas — if some of your analyzed pages have a chance of getting into a featured snippet or should get a star rating, you will see a notification here.
6.      Semantic Ideas — here you will see ideas on how to enrich your content with semantically related words that are used by your competition who rank for the same keywords.
7.      Content Ideas — here you will see suggestions regarding the length and readability of your texts, keyword density insights, and correct usage of keywords in <h1>, <title>, <meta> and <body> tags.
Bring your content to the next level
with SEMrush On Page SEO Checker
Conclusion
“Don’t think that your content is ‘done’ whenever you hit publish button” - I am a longtime supporter of this statement. Publishing is just the beginning. Google Search Console is a great (and free!) source of important data bloggers can use to identify underperforming content and fix it. Please share your techniques for improving your content performance!

Check your site status by entering your website URL.












Featured Post

The Google crawler is now Site Verifier User Agent

A new Google crawler, a new user agent, has been added to the Google spider list. Google Site Verifier User Agent is its name. By the way, t...

Popular Posts