The Google crawler is now Site Verifier User Agent

A new Google crawler, a new user agent, has been added to the Google spider list. Google Site Verifier User Agent is its name. By the way, this user agent ignores robots.txt rules and I assume it is used for site verification with Search Console and other Google tools and services.Google has published the new user agent in the Google Crawlers help documentation. The user agent token is as follows: Google-Site-Verification. Mozilla/5.0 (compatible; Google-Site-Verification/1.0) is the full user agent string. Google also cautioned that the "Google Site Verifier ignores robots.txt.rules." So keep your eyes peeled for it on a very limited basis.

Why You Should Think About Including a Media Kit on Your Website

Media kits are ideal spaces for showing your best work. Additionally, you can clearly explain how interested marketers or other prospective customers can collaborate with you.

That said, there are two main audiences to think about when deciding whether you should create a media kit for your website. 

They include:

Advertisers:

If you are hoping to bring in revenue by offering up space on your website, you’ll want to consider crafting your media kit with an appeal to potential advertisers. Highlighting your audience demographics and the number of views they might get on your site are important metrics to consider.

Clients:

If your primary goal is to bring in new clients or fill out your speaking engagement calendar, there might be other aspects to highlight in your kit as well. For instance, showcasing previous high-profile engagements can heighten your appeal to potential clients.

Understanding the primary goal of creating a media kit for your website can help you prioritize your content and focus your efforts. Of course, your media kit might also have a combination of advertiser and client appeal. As we saw in the examples above, being comprehensive with your media kit is definitely a valid approach.

How to Create a Media Kit for Your Website (5 Key Tips)

Now that you have some idea of what a media kit might include, let’s discuss how you can start building your own. In the following sections, we’ll cover five essential steps that will get you on the path to building an attention-grabbing kit.

1. Establish Your Brand:

When it comes to marketing, brand and brand strategy are vital. Your media kit is one opportunity to really solidify your brand and make sure it’s represented correctly. There are several ways you can help to establish your brand with your media kit.

Providing downloadable documents, press releases, images, and logos or graphics is one approach. Offering these can help encourage site visitors to use your products and establish a friendly atmosphere. Visitors will know it’s OK to use the materials, and you control their quality.

Another element you might consider including in your media kit is a style guide. This guide may take some investment of time to create but can pay off in the long run. A style guide makes it very clear how your brand can and should be used both on- and offline.

2. Provide Relevant Statistics:

We mentioned earlier that one element of a media kit to consider is statistics about your site and business. Depending on your level of experience with tracking analytics, this might seem challenging at first.

If you’re using a managed web host for your website, you might want to see if it provides easily-accessible statistics. For example, here at Bigrock, all of our hosting accounts include user statistics functionality. This can help you track visitor numbers, traffic to your domain, and even referring URLs.

To maximize the benefit of providing your stats, you’ll want to keep in mind who they’re relevant to. In the case of media kits, you’re not really providing these numbers for your readers, but rather for potential advertisers or clients. Therefore, you’ll want to focus on the figures that illustrate the benefits of working with you and your audience. Don’t forget to include follower demographics and engagement data from your social media platforms too!

3. Describe How to Collaborate With You

Your media kit is also a place where you can specifically outline what opportunities you are looking for when it comes to collaboration, such as:

Affiliate Marketing Opportunities

1. Book Deal

2. Event Appearances

3. Giveaways

4. Guest Posting

5. Podcast Sponsorships

6. Product Reviews

7. Site Ads

8. Social Media Promotions

9. Sponsored Blog Posts

Being specific can help increase the number of quality leads you get. For example, if you are primarily looking for guest posting or social media opportunities, outline the specifics in your media kit.

The LadyBossBlogger website has an excellent example of how to present your collaboration suggestions and opportunities transparently.

Alternatively, you can create forms that allow potential collaborators to give information and outline their inquiries. You’ll also want to consider whether you want to list your prices upfront or encourage prospects to contact you for more details.

4. Share What Others Have to Say About You

Testimonials are used in marketing all the time and for good reason. Your media kit can leverage the power of these as well. As a form of word-of-mouth marketing, collecting strong testimonials (or just creating a list of past media coverage) is often a worthwhile investment of time.

Whether you’re citing past media mentions from publications or sharing sound bites from social media followers, It’s always advisable to note in your media kit exactly where your testimonials are coming from. You can help build trust through transparency in this way.

One useful example to check out is cookbook author Ren Behan’s press site. There, she displays comments and testimonials in a variety of ways.

There are several methods for collecting testimonials. You can use online reviews and LinkedIn recommendations, for example. However you decide to obtain them, you’ll want to make sure it is evident in your media kit whether it is acceptable for others (such as reporters) to use them.

5. Provide Your Contact Information

It may seem like a simple thing, but providing your contact information is extremely vital. In fact, the contact page is often the most-visited page on any website. You can link to this page in your media kit or simply include contact information and methods within it.

Either way, providing multiple contact options is always a smart approach. Some web users prefer forms, while others will just want to know what your email address is. One good example of combining both methods comes from (not surprisingly) a UX designer’s website.

The simple approach here makes critical information very clear and gives the visitor options. Your contact information is probably not where you want to implement an online scavenger hunt. Also, it’s essential to always keep this information up-to-date, with all links and forms functioning optimally.

6. Essential Tools and Resources for Building Your Media Kit

Now that you’re armed with some great ideas for your media kit, you might be wondering how to create yours. You can do this entirely from scratch, of course. However, there are also quite a few free and premium resources that can make the process easier.

These include:

Canva:

This is an online design tool with beautiful pre-made templates and graphic elements. You can get a free template with limited access or pay to get a variety of upgrades at reasonable prices.

Creative Market: 

An online exchange for creative work, Creative Market is like Etsy for marketing materials. You can commission a custom font, or browse other original work to find the perfect fit for your brand.

WordPress:

There are many options out there for building websites, but at Bigrock: 

we’re partial to WordPress. As a free, open-source tool, it offers immense flexibility. Plus, you’ll find many useful plugins for creating portfolios, displaying contact information, and developing contact forms.

Ultimately, how you create your media kit is less important than what it includes. So you should feel free to use whatever tools you’re most comfortable with and focus on ensuring that your kit is comprehensive, easy to understand, and user-friendly.

Get Those Media Contacts:

Bloggers, influencers, small business owners — regardless of your focus, you want to solidify your brand, bring in more work, and attract advertisers. For all those goals, a media kit is the key.

Now that we’ve covered the ins and outs of media kits and shared some industry-standard examples, you should be ready to launch your electronic press kit.

Creating a wow-inducing media kit can take time. Here at Bigrock, we want you to be able to focus on the task at hand, and not get sidetracked by website maintenance and troubleshooting. That’s why we offer complete https://shareasale.com/r.cfm?b=1061685&u=1730422&m=74149&urllink=&afftrack= solutions with reliable support, so you can focus on growing your business!

WordPress hosting

https://clnk.in/rS8q

Mighty Network Tips & Tricks: How to get the member activity notification straight into your email address?

 

Manage the Notifications You Receive

You have full control over the notifications you receive in a Mighty Network. You can receive email notifications, mobile notifications, both email and mobile notifications, or you can turn notifications off altogether.

Default Notification Settings

All notifications are turned on when a Member joins a Mighty Network except for ‘All Posts.' On the mobile app, mobile push notifications have to be turned on.

How to Adjust Your Notifications

When you're on the web, you can adjust the notifications you receive by clicking on your profile photo (in the upper right hand corner) and selecting Your Settings > Notifications.

In the mobile apps, you can adjust your settings by going to Your Profile > Personal Settings > Notifications.

Only if you have the mobile app installed will you also see the option to choose whether you want to receive mobile push notifications in addition to (or instead of) email notifications. 

Choose Email Frequency

If you prefer to only get one email every day with a roundup of all your notifications, you can select to receive a daily digest.

The daily digest email will be sent to you at the end of the day with a collection of your unread notifications. Otherwise, you can select to get notifications as activity happens.

Select the Types of Notifications You Receive

Once you've selected the how you want to be notified, you can toggle which types of notifications you want to receive.

You can choose to receive an email or push notification when:

• A member messages you directly
• Someone @ mentions you in a post or comment
• There is a new comment on your post
• There are notifications related to an event you are attending
• There is a new comment on a post on which you also commented
• There is a cheer on your post
• There is a new post from one of your Network Hosts
• There are new posts from people you follow
• A question was asked that you can help answer
• Activities occur that are relevant to you

You can adjust your notifications from the mobile app or on the web and they'll be updated everywhere.

Beti Bachao Beti Padhao scheme Registration Step to Apply Online Beti Bachao Beti Padhao Yojana Application Form 2022

BBBP Apply Online : Beti Bachao Beti Padhao scheme Registration:👈👈

 👇👇Step to Apply Online Beti Bachao Beti Padhao Yojana Application Form 2022 👇👇

Step 1-

Visit the Official Website Beti Bachao Beti Padhao Yojana – Ministry of Women and Child Development i.e. https://wcd.nic.in/.

Step 2-

On Homepage, Click on the Women Empowerment Scheme option.

Step 3-

Click on the option of Beti Bachao Beti Padhao Yojana.

Step 4-

Now enter the required details (Mention all the details such as name, father/ husband name, date of birth, gender and other information) and upload documents.

Step 5-

Click on Submit Button for final submission of application.

BBBP Beti Bachao Beti Padhao scheme application form
First, Visit the branch or post office of your nearest government bank.
After this, you have to get the Beti Bachao Beti Padhao application form and record all the information in it.
Fill in the application form, you have to attach all the necessary documents with the application form.
Now you submit the application form to the concerned bank officer.
In this way your Beti Bachao Beti Padhao scheme application will be completed.
Important Document
Required Document to BBBP Apply Online

Here is a list of documents required to apply for Beti Bachao Beti Padhao:

Birth Certificate issued by the hospital or a recognized government body
Proof of Identity of the Parents- Aadhaar Card, Ration Card, etc.
Proof of Address- Passport, Driving license, Utility bills like water, telephone, electricity etc
Passport size photograph
Eligibility Criteria
Beneficiary Guidelines

In order to be eligible for the Beti Bachao Beti Padhao scheme, following conditions are to be fulfilled:

A family with a girl child below the age of 10 years
There should be a Sukanya Samriddhi Account (SSA) in any bank, opened in the name of the girl child
The Girl child should be an Indian. NRIs are not eligible for this scheme
Major Benefits
Beneficiary Benefits

Money to be deposited and refunded
On depositing Rs 1000 every month in daughter’s bank account
Under BBBP Yojana 2022 , if you deposit a sum of Rs 1000 or Rs 12000 per month in your daughter’s bank account, then you will deposit a total amount of Rs 1, 68 000 in 14 years. After the bank account matures after 21 years, your daughter will be provided an amount of Rs 6, 07, 128.

On depositing Rs. 1.5 lakhs per annum in a bank account
Under Beti Bachao Beti Padhao Scheme 2021, if you deposit Rs. 1.5 lakhs per year in your daughter’s bank account, you will have to deposit a total of Rs. 21 lakhs in your daughter’s account for 14 years. 72 lakh rupees will be provided to your daughter after the maturity of the account.

Key Features of Scheme
Scheme Feature

The key elements of the scheme include Enforcement of PC & PNDT Act, nation-wide awareness and advocacy campaign and multi-sectoral action in select 100 districts (low on CSR) in the first phase. There is a strong emphasis on mindset change through training, sensitization, awareness-raising and community mobilization on ground.
Focusing largely on the Districts which are Gender Critical to ensure intensive actions are taken accordingly
Prioritizing cities with low Child Sex Ratio for integrated action
Forwarding and discussing the issue of declining Child Sex Ratio in public discourse, conferences, debates with an aim of rapid awareness and improvement Implementing innovative and intriguing techniques for the flourishment of Beti Bachao Beti Padhao as per the local requirement and sensibility.

BBBP Guidelenes:
https://wcd.nic.in/guidelines/bbbp-guidelines

Sukanya Samridhi Yojana:
https://www.bankofbaroda.in/personal-banking/accounts/baroda-sukanya-samriddhi-accounts-yojana


Popular schemes under Save Girl Educate Girl Child
To achieve the overarching objectives of the scheme, various sub-schemes have been rolled out under the BBBP scheme. Some of the major schemes are given below-

Sukanya Samridhi Yojana
Ladli scheme
Kanyashree Prakalpa Yojana
Balika Samridhi Yojana
Ladli Laxmi Yojana
Dhanalakshmi scheme

Small Business Help: How host your website in Google

What is Google Workspace?

Google Workspace is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It's simple to set up, use and manage, so that your business can focus on what really matters.

These are some highlights:
Business email for your domain
Look professional and communicate as you@yourcompany.com. Gmail’s simple features help you build your brand while getting more done.

Access from any location or device
Check emails, share files, edit documents, hold video meetings and more, whether you're at work, at home or on the move. You can pick up where you left off from a computer, tablet or phone.

Enterprise-level management tools
Robust admin settings give you total command over users, devices, security and more.

Sign up using my link and get a free 14-day trial, and message me to get an exclusive discount when you try Google Workspace for your business.
https://referworkspace.app.goo.gl/4osv

Internet's Most Comprehensive Cost Estimates and Revenue Model for a Public Charging Station (PCS)

Government of India recently released a notification titled ‘Charging Infrastructure for Electric Vehicles – Guidelines and Standards -reg.’. Availability of adequate charging infrastructure is acknowledged as a key requirement for accelerated electric vehicle adoption in the country. In accordance, setting up of Public Charging Stations (PCS) has been de-licensed and any individual/entity is free to set up public charging stations, provided the stations meet the technical as well as performance standards laid down.

Any individual/entity setting up a PCS will need to have the following minimum infrastructure as described in the notification:

Each charging station is required to have a minimum of three fast chargers: a CCS, a CHAdeMo and a Type-2 AC. While the former two will be required to operate on 50kW/ 200-1000V, the Type-2 would be 22kW/ 380-480V. Additionally, the charging station will also have two slow charge points - a Bharat DC-001 (15 kW/ 72-200V) and a Bharat AC-001 (10 kW/ 230V).

​A typical 50 kWh DCFC costs over Rs 1.5 million. Since present models of EVs sold in India cannot be charged above 1C rate and batteries are 11kWh to 25kWh capacity, investment in DCFC of over 25 kWh would yield unappealing returns, unless manufacturers roll out electric cars with batteries capable of fast charging with DC output in the range of 400-500V or higher. This will eventually increase the capacity utilization at PCS and enhance revenues for charging infrastructure providers, making investment in a public charging stations an attractive option.

Charging Standards Application:
The IS:17017-1 published by BIS in August 2018 recommends both CCS-2 and CHAdeMO. In 2017, a Committee constituted by Department of Heavy Industries (DHI) issued Bharat charger specifications for AC and DC chargers: Bharat EV Charger AC001 & DC001. These are slow chargers with DC output below 120 Volts. BIS has agreed to retain these standards which are supporting the EVs presently operating in India. These are expected to wither away as new EVs are rolled out with batteries capable of fast charging with DC output in the range of 400-500V or higher.

​All standards will co-exist in India: CCS-2, CHAdeMO and the Bharat chargers. Tesla cars, according to recent reports will use CCS standard when launched in India.

The status can be summarized as:

• Two wheelers come with small size batteries which in many cases can be pulled out and taken to homes/offices/shops and charged from normal wall sockets; or can be connected to any PCS.
• Three wheelers are ideal candidates for battery swapping. In this scenario, batteries may be charged in a large industrial scale facility and charged batteries are trucked to points of 3-wheeler concentration where a 3-wheeler driver can swap the used battery with a fully charged one. Alternatively technology proprietors may install swap stations at a PCS. 3-wheelers could also be charged at any PCS.
• Buses with battery sizes >100kWh would be sold with proprietary charging standards recommended by the battery manufacturer. These batteries will cost several million rupees and it is not advisable to charge from any PCS. Bus operators will install the charging devices supplied (or recommended) by the bus manufacturer at bus depots and bus depots as required.
• Present models of electric cars come with various sizes of batteries - 11kWh (Mahindra e20) to 40kWh (Nissan Leaf) to >90kWh (Tesla Model S). These EVs require DCFCs for fast charging. The whole issue of inter-operability of EVSE for different EV models is essentially limited to cars.

​In India so far only Mahindra Electric and Tata Motors have launched electric cars. The present batteries in these cars are not suitable for charging above 1C rate. The off take of electric cars may be slow as individual buyers might watch the space and move with caution as in other geographies. The initial push for electric cars is expected from taxi fleet operators, Government departments, public sector undertakings and large corporates.

Couple of Mahindra e2o Plus electric cars charging at Mumbai DC fast charger - DC-001

Cost Estimates for a Typical Public Charging Station (PCS):
The Capex and Opex of a PCS comprising of minimum infrastructure required as per the GoI notification are estimated below:

*The cost of swap station is considered to be borne by the swap station technology proprietor. PCS provides space for a swap station in return of margin on sale of electricity.
**Land lease rental is assumed to be low as per Delhi EV policy guidelines on providing land at bare minimum lease rentals to charging infrastructure providers.

Revenue Projections from a Typical Public Charging Station (PCS)
Revenue projection from the PCS business is calculated in the next table based on the following assumptions:

1. 20 hours of charging operations for 30 days/month
2. Capacity Utilization Factor (CUF) of PCS setup considered at 15% for Year-1, 25% for Year-2, 40% for Year-3, 65% for Year-4 and 85% for Year-5 (optimistic scenario)
3. Electricity tariff to the DISCOM is considered as pass through to consumer
4. A margin of Rs 2.5 on electricity tariff is considered in Scenario-A
5. A margin of Rs 3 in first & second year, Rs 2.5 in third & fourth year and Rs 2 from fifth year on wards is considered in Scenario-B
6. EVSE Management Software fee considered @10% of net margin on electricity tariff

As may be observed from Table 1 and 2, for an initial investment of Rs 2.95 million to setup a PCS, the net cumulative return in 5 years is Rs 1.77 million under Scenario-A and Rs 1.53 million under Scenario-B. In both the cases there is little or no incentive for third parties to setup and operate PCS. Levying a margin more than 3 rupees will make the EV tariff at par with commercial electricity tariff.
In the present scenario, PCS business is not viable for individuals/entities to invest.

​The government may fail to encourage third parties to set up public charging stations to accelerate electric mobility adoption. However, in case of Delhi, as per Delhi Electric Vehicle Policy, GNCTD will provide a capital subsidy covering cost of chargers and installation expenses. Considering the cost estimates in Table-1, if 100% cost of chargers is subsidized, the IRR on setting up a public charging station in Delhi makes it an attractive investment choice.

Table 3 - NPV & IRR of non subsidized PCS vs 100% charger cost subsidized:

Since business volumes in the initial years will be very low, attracting private investments for PCS network creation can prove to be a challenge in the country; unless capex cost is partly or fully subsidized.
​Also, it will be difficult to build EV charging network in India as a standalone business. Innovative business models to incentivize the public charging infrastructure (PCI) providers and government will be required.